Lead Product Designer

DataMilk is an tool that autonomously optimizes e-Commerce websites with new UI/UX elements and AI-driven content relevance. DataMilk is doing countless A/B tests to identify the features that deliver stable growth in metrics and is creating a sophisticated data base to create the most precise predictions. DataMilk is proving to deliver a stable 6-12% growth in commercial metrics for its clients.

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> Led the designing and development of Smart Components (DataMilk’s UI/UX elements) and thereby delivered monthly sales increase to DataMilk enterprise clients’ by 7% on average
> Led the design and development of the corporate website in a team of creating a unique branding style and working on the lead generation
> Ramped up monthly leads production from the website traffic by 10% with the industry-relevant content and technology demonstration
> Optimized the process of preparing personalized sales decks reducing designer time from 1 day to 30 minutes and hence increased daily sales capacity from 2 to 10 personalized demos per sales manager
> Optimized the sales deck content after live-viewed demos and content analysis, improving demo-to-proposal conversion by 18% in the sales pipeline


Lead Product Designer, Art Director

V–A–C Foundations
is an international contemporary art organisation that holds international events in London, Milan, New York and Moscow, and GES-2 is V–A–C’s main House of Culture and the world’s greatest space for contemporary art, "the grand opening of a new “iconic” arts centre anywhere in the world” (The Telegraph) , designed by Renzo Piano (also architect for Centre Pompidou and the Shard), and launched in 2021 under the direction of Teresa Mavica.
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> Led the development of the V–A–C’s new main website of 4,000 pages that encompasses the Foundation, GES-2 (Moscow venue), and Zattere (Venice venue), leading a team of 6 developers and managing the project’s roadmap.  
> Successfully cooperated in digitalizing the graphics with the iconic graphic design studio, Experimental Jetset, the authors of the Foundation's branding.
> Successfully executed the project and the launch of the new website in time for the opening of the GES-2 space, securing all pre-opening promotion activities and increasing the daily traffic from 500 to 5,000 visitors vs the old website.
> Improved website’s metrics: 10x daily visitors, 3x newsletter subscribers.
> Implemented web accessibility through color contrasts and fonts as per accessibility guidelines.
> Maintained the tradition of the Foundation in creating objects of utility as the objects of art.

The project was featured at,,,,,


Senior Product Designer

Sreda is an online media magazine about contemporary Russian culture, which is updated on Wednesdays (sreda in Russian) and at one point consists of only 3 materials: artwork, text, and podcast.

The magazine is created by the V–A–C Foundation, which produces new culture together with artists and audiences alike.

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The peculiarity of the magazine is that it does not accumulate a digital archive, at any given time on the site there are only 3 current materials and that's it. The magazine publishes quite complicated materials, and the magazine should not seem easier than it is, the magazine should not flirt with the reader.

> Led the development of V–A–C’s weekly web magazine, “Sreda", within 1 month, an emergency project aimed at surviving through the 1st Covid quarantine and boosting the audience before the launch of the GES-2 space.

The project was featured at,


Senior Product Designer

A UK fintech startup that offers online accounting services for small and medium businesses.

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> Led the development of the first version of the IOS and Android apps and the web version, the company’s core products, allowing it to secure enough clients in time for the seed round to raise $3M.
> Introduced a system of universal design elements for all desktop, iOS, and Android devices
> Developed a dashboard, which shows client’s recent activity and provides guidance on handling papers, which increased lead-to-client conversion by 18% and reduced client support requests by up to 50%
> Improved the UX of the chatbot (one of the main product’s features, that was an innovation at the time as the technology was at its early stage then) by introducing editable widgets and transparent system of statuses (-30% support load).
> Led iOS and Android developers, built the process in Jira and led 2 middle designers


Product Designer

The resource displays the history of GULAG in the Soviet Union with accurate information about every facility and each year it was functioning.
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> Designed the GULAG Interactive Map, a big data visualization project that allows appraising the volumes of the massive GULAG history at a glance, and quickly dive into any point in history and collect detailed information in a user-friendly way. The map received Kantar ‘Information is Beautiful’ Award 2018
> Successfully executed responsive design for the GULAG map ensuring quality look on both personal devices and large LED touch screens at exhibitions and in the museum building.